NRF announced the development of a new CMO Council to serve as the primary advertising and marketing voice for the retail industry. NRF’s Retail Advertising and Marketing Association (RAMA) will transition into the newly-created council.
Stories are the currency of communication, and effective brand stories tap into deep-rooted social behavior while embedding memorable messages. Best-selling author Jonah Berger shares tips for viral marketing.
The CMO Council, a committee of the National Retail Federation, provides unique networking opportunities and educational programming for retail advertising and marketing executives.
CMO Council, in my words...
"My experience at past CMO summits has been invaluable. … This short two-day experience gave me an opportunity to re-energize, re-evaluate and reprioritize. I have always come back to the office with new insights on dealing with any situation!"