By the end of this year, nearly half of all U.S. Internet users will have redeemed a digital coupon. A new Snapshot report examines the influence of coupons on shopping behavior.


The Retail Advertising Marketing Association (RAMA), a division of the National Retail Federation, provides unique networking opportunities, industry research and educational programming for retail advertising and marketing professionals. NRF members are able to take advantage of the added value of participating in RAMA as a benefit of membership with NRF.

RAMA’s Board of Directors is comprised of more than 50 industry CMOs, partners and supporters.

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