The Retail Advertising & Marketing Association (RAMA) is a trade association of retail marketing and advertising professionals, plus their counterparts on the agency, media and service-provider sides of the business. RAMA is a division of the National Retail Federation (NRF), the world's largest retail trade association. Members of NRF may join RAMA at no additional charge.

RAMA is the producer of the world-famous Retail Advertising Conference (RAC), the largest single gathering of retail marketing and advertising executives in the industry today.

RAMA also is sponsor of the RACies Competition, the industry's most prestigious creative contest for retail broadcast and print advertising.