What is RAMA?

The Retail Advertising & Marketing Association (RAMA) is a trade association of retail marketing and advertising professionals, plus their counterparts on the agency, media and service-provider sides of the business. RAMA is a division of the National Retail Federation, the world's largest retail trade association.

As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation.


Mission Statement

The Retail Advertising & Marketing Association provides visionary leadership that promotes creativity, innovation and excellence within all marketing disciplines that strategically elevates our members and our industry.

Specifically dedicated towards enlightened:

  • Strategy that differentiates
  • Customers who advocate brands
  • Messaging that’s creatively meaningful
  • Results that drive business outcome

Brand Lover Statement

RAMA is especially for Chief Marketing Officers, the people who enable their success, and the passionate rising retail marketing professional who aspires to be a leader. RAMA is the only community of connected like-minded retail professional who share relevant and actionable marketing insights, making its participants and members feel inspired, informed and entertained.