RAMA Executive Director highlights his favorite Super Bowl ads
With one-fourth of viewers watching the Super Bowl just for the commercials, the stakes for great ads were high this year. Here were the five best Super Bowl ads according to Mike Gatti, executive director RAMA.

The 2010 Racie Finalists have been announced

High Definition Televisions Back in High Demand, According to RAMA Survey
According to RAMA’s 2010 Super Bowl survey, conducted by BIGresearch, of the estimated 168 million (73.2%) people who will watch the game, at least 3.6 million (3.6%) will take advantage of retailers’ promotions and buy a new television, compared to the 2.6 million who said so last year.

Attend the Racie Awards: the showcase for the industry’s top creative workFollow the Retail Innovation & Marketing Conference on Twitter
Get all of the latest updates and news on the inaugural Retal Innovation & Marketing Conference on twitter.

Gap, Hallmark, Old Navy Make Biig Strides on List of Shoppers’ Favorite Holiday Ads, According to RAMA
According to a RAMA survey, conducted by BIGresearch, Walmart (#1) overtook Target (#2) as the company with shoppers’ favorite holiday commercial. Target has topped the list since 2005, the inaugural year of the survey.

Word of Mouth Influence Most Electronics, Apparel Purchases, According to RAMA Survey
According to a RAMA survey conducted by BIGresearch, word of mouth remains the biggest influence in people’s electronics (43.7%) and apparel (33.6%) purchases, though advertising inserts, articles and in-store promotions also sway buying decisions.  Read more…

See Mike Gatti on CBS’ The Early Show
RAMA’s Executive Director, was recently featured on CBS’ The Early Show to discuss how the economy has forced retailers to cut back on inventory levels this holiday season.

Check out the Racies!
Shop.org’s VP of Content, Larry Joseloff, got the scoop on this year’s Racie Awards from RAMA’s SVP Kelly Gilmore. Check out the great blogpost here.

Media Generations – Special RAMA Edition!
Purchase the special RAMA edition of “Media Generations”. Two dollars from the sale of each book will help support RAMA. NRF and RAMA members receive a $5 discount! Learn more…

Miss out on this year’s CMO Summit?
View the photos here.
Summit attendees can download presentations here.