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ENTER THE ALL NEW RAC AWARDS
COMPETITION TODAY!
RAC AWARDS 2003
MISSION: TO SELECT AND REWARD EXCEPTIONAL ADVERTISING
THAT ACCOMPLISHES ITS STATED OBJECTIVE.
Send the work you're passionate
about and tell us why it deserves to win! Explain the story of the
TV or print ad, catalog or campaign. Tell us what's under the hood…
and how your creative juices helped build the brand… and, yes,
make the numbers. Hey, let's get emotional about this stuff. And don't
forget your best multimedia, outdoor, and innovative efforts. Enter
them all in the most prestigious retail advertising competition on
the planet. Our panel of top advertising and retail professionals
will perform the difficult task of choosing the winners and almost-winners.
ENTRY DEADLINE has been
extened to November 1, 2002
Click Here for Entry Form (PDF
version)
RAC CELEBRATES ITS 51ST
YEAR
FEBRUARY 5-7, 2003
AT ITS NEW HOME
THE CHICAGO HILTON
RAC 2003 A VIEW OF THE
FUTURE
"KNOWLEDGE, OPPORTUNITY, PASSION"
Come and hear top presenters talk about successful iconic brands,
enduring/revitalized brands, brand building through special marketing
programs and so much more. Meet the successful people who manage the
story of the brand. Sign up today and write your own success story
for your company and your own career. To register for RAC online go
to rama-nrf.org
RAC AWARDS 2003
The celebration begins Wednesday, February 5th with a welcome
reception sponsored by Vertis at our new home, the Chicago Hilton.
Winners will be honored at our annual awards dinner sponsored by the
Newspaper Association of America and the Television Bureau of Advertising.
The winning work will be toasted at a post dinner party sponsored
by the Cabletelevision Advertising Bureau.
THE JUDGES, THE PROCESS, AND THE GOLD!
A panel of leading experts will assess entries on the basis of creativity,
concept, brand consistency, execution (art, typography, copy, layout,
music, production values, etc.) and results.
Each entry will be reviewed
by a panel who will independently score every entry based on the above
criteria. Those entries that score highest will move on to the second
round.
A second set of judges
will review and independently score each entry again to determine
winners and finalists.
Finalists will be announced
by late November and posted on the RAMA Website, www.rama-nrf.org.
all finalists and winners will be asked to submit the names of those
responsible for the winning work.
Winners and finalists will
receive a RAC trophy in the mail after the conference. Duplicate trophies
can be ordered for an additional fee.
SPECIAL AWARDS
Peter glen special award for public service
This award recognizes companies who demonstrate a strong commitment
to their community, nation or world.
The Heineman trophy for
"best of show"
The judges will present this award after reviewing the winning entries
for exemplary effort regardless of category, entry section or sales
volume.
So much fun we're doing
it again… enter your ads that never ran! send in those print
or broadcast efforts that you poured your heart and soul into, and
let our judges give you the recognition you deserve.
ENTRY DEADLINE has been
extened to November 1, 2002
$65/ENTRY
Entry fees must accompany your entry form and materials.
Campaigns are considered one entry.
All entries become property of RAMA.
RAC AWARDS
ENTRY DETAILS
WHAT'S NEW?
All entries will have a better chance to win when they include the marketing
strategy, other salient facts and results for the judges to consider.
Please note that this year's entry form is two-sided and both sides
must be completed. There will be a special FSI/insert award presented
to the best multi-product preprint entered in the competition. There
will be two rounds of judging. There will be two sets of judges. experts
from shop.org, a division of the national retail federation, will judge
ONLINE MARKETING CAMPAIGN entries.
ELIGIBILITY
WHO? Any retail business is eligible to enter. Agencies, media,
producers, and freelancers, are invited to enter for their retail
clients. WHAT? Any ad, commercial, catalog, direct mail, or
other promotional material that appeared during the fourth calendar
quarter, October THROUGH December 2001, (includes holiday 2001) and
the first three quarters of 2002, January through September 2002.
Submit only one copy of your entry (unless submitting in more than
one category). All entries should be labeled with the company name,
category, and title.
ENTRIES
- Enter as many times
as you like. (Duplicate copies of work are required for entering
a single ad in more than one category.)
- Each entry must have
its own completed two-sided form. (Photocopies are acceptable. Incorrect
entries may be disqualified.)
- Required! On the first
part of the entry form give us the details, stating the marketing
strategy, circulation or quantity, And results. (Exact sales are
helpful but not required. Entrants are limited to the space provided
for the above criteria.)
- On part two of the form
select the proper category, entry section and sales volume. (Sales
volume not required for vendor produced ads or shopping centers.
Incorrect entries may be disqualified.)
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broadcast
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TV cassettes
should be submitted in 3/4'' format with slate. (Please
place 2 seconds of black between multiple spots.)
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radio
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one ad or
campaign per cassette. (please place two seconds of
silence between multiple spots.)
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outdoor
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newspaper/
magazine
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tear sheets
only; no proofs
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direct
mail
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a complete
catalog; no proofs
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online
marketing
campaign
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this year
RAMA has partnered with shop.org. their experts review
the online category. (see our website www.rama-nrf.org)
the criteria have been defined and the judges are anxious
to see your work, so enter your best online campaign
today to be judged
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(Please
note that work can be mounted on black board, but it is
not mandatory. If your work is selected as a finalist
and you did not submit the original entry mounted, RAMA
will request a mounted sample of your work for display
purposes.)
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DEFINITION
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action/price
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ad ad offering
merchandise for sale.
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image
positioning ad
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an ad designed
to promote store reputation, reposition store, promote
brand, or new departments.
campaign more than one ad using the same medium promoting
a sale item, concept or store. (Please label each piece
in the campaign.)
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multimedia
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use of two
or more mediums that are part of the same campaign.
(Grand opening campaigns will be judged separately.
Mark Grand Opening on your entry form.)
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innovation
category
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any unique
promotional/marketing material used to promote a store
or brand. (Examples: In-store videos, press invites,
point-of-purchase, signage, floor decals, sidewalk chalk,
guerilla marketing efforts, grassroots campaigns. If
it's innovative, we want to see it!)
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sales
volume
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if a store
is part of a chain, volume must be given for the entire
chain unless the individual store does its own advertising.
(Shopping centers and vendors do not have to submit
volume, unless the ad is for a single store within the
center, in which case VOLUME FOR store or chain is needed.)
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PAYMENT
Entry fee is $65 per entry. Please submit one check drawn in $us on
a us bank, a money order or major credit card to cover all of your
entries. Add $2 bank fee for checks drawn on a Canadian bank. add
$25 bank fee for checks drawn on a foreign bank. all entries must
include payment in order to be processed. Payments are not deductible
as charitable contributions for federal income tax purposes. Checks
should be made payable to RAMA/NRF.
QUESTIONS
Call RAMA 202.661.3052.
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Deadline
for Entries
extened to
November 1st 2002
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Awards
F.A.Q.
We
know you have star potential and these ads reflect it -- even if it
didn't run. Send in those print or broadcast efforts that you poured
your heart and soul into and let our judges give you the recognition
you deserve.
Any unique promotional/marketing material used
for a store or brand. Examples: In-store videos, press invites, point-of-purchase,
signage, floor decals, sidewalk chalk, guerrilla marketing efforts
or grassroots campaigns. If it's innovative, we want to see it.
Finalists will be announced in November and will be posted on the
RAMA website, www.rama-nrf.org.
All finalists will be asked to submit the names (with photo) of those
responsible for the work. From the group of finalists, the winners
will be announced during the rockin' RAC Awards Dinner. Winners and
finalists will receive an RAC trophy in the mail after the conference.
Duplicate trophies can be ordered for an additional fee.
The Heineman Trophy for "Best of Show" will be awarded
by the judges after reviewing all entries for exemplary effort regardless
of category, entry section or sales volume. Ads entered in the "Ads
that Never Ran" category are not eligible for the "Best
of Show". Winners will be celebrated in the post-dinner mosh
pit celebration, sponsored by the Cabletelevision Advertising Bureau.
(No smashing of instruments or hotel room trashing, please!)
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