Make Your Mark

Throughout history, ideas have driven innovation to communicate without words. Their voices have been heard. Will we hear yours?

Join us Friday, October 19th at the Columbus College of Art and Design, Columbus, OH to hear from our generation's top retail designers and learn what inspires them.

Seating is limited. Register now!

Speakers

John Jay Graceann Bennet Eric Erickson
John Jay
Executive Creative Director & Partner
Wieden+Kennedy
John is legendary for providing out-of-this world creative inspiration, insights, trends and more to audiences worldwide. Jay is Executive Creative Director and a Partner of Wieden+Kennedy. He works as Dan Wieden’s partner in overseeing the creative work of the agency’s global offices. Jay spent 6 years in Tokyo, opening the office there as well as in Shanghai. Prior to moving to Japan, he served as Co-Creative Director on the Nike account and also worked on Microsoft and Coca-Cola in the U.S. In Japan, he oversaw all accounts as Creative Director including Nike Japan, Nike Asia-Pacific, Uniqlo and other influential Japanese brands.
Graceann Bennett
Managing Partner, Director of Strategic Planning
Ogilvy & Mather
Dove's Campaign for Real Beauty has made it's mark over the years with consumers and the industry especially with the recent Cannes Grand Prix award for the internet based "Evolution" campaign. Not only has the campaign sold a lot of soap but it sends a message about the changing media landscape; online advertising can win an award that has been given to traditional television spots and films. Also, it can generate 1.7million views on YouTube during the first month with no paid media. That's a viral campaign with a message that sticks. Come hear from Graceann Bennett on how the history behind the Dove brand evolved into this successful long term award winning strategy.
Eric Erickson
VP Creative Director
Target
Behind the Bullseye: How Target became one of the best-known brands in America and the champion of affordable design. How a man, a mantra, a monument and a metropolis transformed a Midwest discount chain into an international design leader.

Scholarship

Sign up to win a CCAD Scholarship! - The Randy Curtis Memorial Award

Randy Curtis is a former RAMA board member and friend with over 20 years in the advertising industry. He spent 20 years in the agency world, handling such clients as Target, Procter & Gamble, Kimberly-Clark, McDonald’s, Texaco, General Mills and RCA to name a few. He left the agency world to join Wal-Mart in 1997, where he was named Vice President of Creative and Media. Randy passed away in February 2006, a few weeks after the annual Retail Advertising Conference in Chicago, where he was an active participant. He was a very talented and creative person who openly shared his passion for retail. Through this memorial award, RAMA not only honors Randy Curtis, but also hopes to inspire talented students to choose a career in retail advertising and marketing.

Pick up and drop off applications:
Institutional Advancement
ATTN: Sue Haidle
Canzani Center, 2nd floor
Application pickup starting: Friday, September 7, 2007
Application deadline: Friday, October 5, 2007

The winning student will receive:

  • A trip to the Retail Advertising Conference held February 2008 in Chicago. Trip includes: hotel, airfare and a dinner ticket to the RACie Awards festivities.
  • The winning student will be hosted by RAMA Board members at the RAC and be invited to a special dinner on October 18, 2007 in Columbus. This dinner will include presenters from the October 19th RAMA regional event at CCAD along with the event sponsors and special guests.
  • A $1500 scholarship to CCAD for the 2008 school year.

Friday, October 19, 2007

Portfolio Review
11 a.m. - 12:30 p.m.
Loann Crane Center For Design (1st floor)
Have your work reviewed and meet top professionals in the advertising field.
Sign up at the Career Resources offices with Lin Hess beginning Monday, September 17.

Speaker Presentations
1 p.m. - 4:30 p.m.
Registration opens at 12 p.m.
(reception to follow)
Canzani Center Auditorium
Columbus College of Art & Design

Schedule

12:00 pm Registration
1:00 pm John Jay
2:00 pm Graceann Bennett
3:00 pm Eric Erickson
4:00 pm Randy Curtis Memorial Award
4:30 pm Reception
5:30 pm Adjourn

Registration
First 200 Students and Instructors FREE!
(with valid ID)
Seating is limited so register today!

RAMA Members $99 / Non-Members $149
Become a member today!
www.rama-nrf.com

Location
The Columbus College of Art & Design is located at:

Canzani Center (JVC)
107 North Ninth St.
Columbus, OH 43215

Register today!

Contact Us

For more information contact Peter Perweiler at (202) 661-3052 or perweilerp@rama-nrf.com.

RAMA is a division of the National Retail Federation, the world's largest retail trade association. The association is made up of retail advertising and marketing professionals, plus their counterparts on the agency, media and services side of the business.

Gold Silver
Big Research MasterCard CCAD Gaston Kreber
Mohawk Paper SBC

For more information about how to sponsor an event, contact Kelly Gilmore at gilmorek@rama-nrf.com or (217) 546-7110.