What is the NRF CRMx?
The National Retail Federation’s CRMx committee (formerly known as the CRM Idea Exchange) is the premiere network of leading Customer Relationship Management (CRM) professionals. The group gathers regularly via regional networking dinners, conference calls, our annual conference and events to share common challenges and best practices.
As an NRF committee, CRMx advances the retail CRM profession by engaging in a number of activities, including:
Information Exchange
Providing a forum for the sharing and exchange of information on the latest industry trends and developments.
Conference Planning
Advising RAMA in the planning of the CRM track at the annual Retail Advertising Conference (RAC).
Research
Working with industry groups to identify key CRM issues and topics and recommending relevant research projects for publication and benchmarking.
Networking
Linking retail CRM professionals together.
Our discussions, which are held at regional networking dinners, conference calls and at our annual conference explore a variety of topics – ROI validation, CRM endorsement from Senior Management, campaign management, customer segment management, regulatory issues, change management etc.
If you have any questions, please contact:
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