The
only Marketing Conference dedicated solely to Customer Relationship Management
for retailers.
Like
no other conference you’ve attended. Not
just speeches and presentations. Lots
of time and opportunities for asking questions and sharing ideas.
SCHEDULE
1:30-4:00
REGISTRATION
4:00-5:00
KEYNOTE
SESSION
4:00-4:10
Welcome Fred. Newell
4:10-5:00
HOW
THE FASTEST-GROWING DRUG RETAILER IN AMERICA COMBINES BRANDING, THE WEB AND
TRADITIONAL MEDIA TO COURT “PRECISION SHOPPERS”
Craig Sinclair,
Vice President Advertising, Walgreen Company
5:30-7:00
WELCOME
RECEPTION
Sponsored by ACXIOM
7:30 - 8:30
CONTINENTAL BREAKFAST
Sponsored by CUSTOMER COMMUNICATIONS GROUP
GENERAL SESSIONS
8:30 - 8:45
WELCOME,
Fred. Newell, CEO, Seklemian/Newell
8:45 - 9:25 MANAGING
CUSTOMER RELATIONSHIPS
EVEN WITH DISCOUNT PRICES
Terry Maloy, Vice President Marketing, Sam’s Club
9:40 – 9:55
REFRESHMENT BREAK
9:55- 10:25
TARGETED e-MAIL: HOW TO AVOID CRUCIAL MISTAKES BY BEING RELEVANT,
PERSONAL AND ANTICIPATED
Tom Detmer, President & CEO, Exactis.com
10:25 –10:40
GROUP DISCUSSION
10:40-11:10
DRIVING
CUSTOMER EQUITY: HOW CUSTOMER LIFETIME VALUE CAN RESHAPE YOUR CORPORATE
STRATEGY
Kay Lemon, MBA Class of 1962 Visiting Assistant Professor,
Harvard Business School
11:10 –11:25
GROUP DISCUSSION
SALE? GIVE
CUSTOMERS THINGS
Ken Banks, Senior Vice President Marketing, PETsMART
11:55-12:10
GROUP DISCUSSION
12:10-1:10
LUNCH
Sponsored by Experian
1:10 – 1:40
LET’S
TALK ABOUT REQUEST-BASED E-MAIL AND RESPONSE RATES OF
18 TO 50 PERCENT
Jim
Nail, Senior Analyst, Forrester Research
1:40-1:55
GROUP DISCUSSION
1:55-2:25
WE’RE
JUST STARTING
Linda Heydt, Marketing Manager, Piercing Pagoda
2:25-2:40
GROUP DISCUSSION
2:40-2:55
REFRESHMENT BREAK
Sponsored
by Frequency Marketing
2:55-3:25
HOW
CAN YOUR NEWSPAPER HELP YOU WITH RELATIONSHIP MANAGEMENT?
Larry Grabarek, Database Marketing Manager,
3:25-3:40
GROUP DISCUSSION
3:40-4:20 CUSTOMER
RELATIONSHIP MANAGEMENT
Sales
associates from Neiman Marcus
6:00 - 7:00
COCKTAIL HOUR
Sponsored by Harte-Hanks
Data Technologies
7:00
DINNER
Sponsored by THE STS GROUP
FRIDAY,
MAY 12TH
7:30 - 8:30
CONTINENTAL BREAKFAST
GENERAL SESSIONS
8:30 - 8:45
WHAT'S
ON YOUR MIND?
Fred. Newell, CEO, Seklemian/Newell.
8:45 - 9:30
IT’S
NOT JUST ABOUT CUSTOMER LOYALTY
Crawford Davidson, Head of Advantage Card,
9:30 - 9:45
GROUP DISCUSSION
9:45 -10:30
PERSONALIZATION:
DEFEND YOUR CUSTOMER BASE AND CREATE LOYALTY THROUGH INTELLIGENT,
PERSONALIZED CONVERSATIONS VIA THE WEB
David Deputy, CTO & Founder whatgift.com; Dennis Ford, Vice President Business Development, Engage
10:30-10:45
GROUP DISCUSSION
10:45-11:15
REFRESHMENT BREAK AND CHECKOUT
11:15-11:45
HOW
TESCO MANAGES CUSTOMER RELATIONS THROUGH CONTINUING CUSTOMER DIALOG
Clive Humby, Chairman, dunnhumby Associates, UK
11:45 – 12:00 GROUP
DISCUSSION
12:00 – 12:30
MAXIMIZING
LOYALTY THROUGH INTELLIGENT CUSTOMER CONNECTIONS WITH ANY AVAILABLE MEDIA
Rich Hebert, CEO, Sky Alland
12:30-1:00
FINAL GROUP DISCUSSION AND WRAP-UP
PAST
ATTENDEES SAID:
“Terrific.
Well chosen speakers. Excellent
content.”
“Every
year, for 5 years, I’ve said they can’t get better than this but each
year
they
do.”
“Fabulous! I’ll
be here next year. I got more
info and advice from speakers and attendees than I imagined possible.
What I learned more than paid for my trip.”
“Both attendees and speakers were great about sharing
specifics. Everyone very candidly
asked and said exactly what was on their minds.”
“The first conference where I have actually been able to
use information from
almost every session.”
“Superb! Most
helpful in inspiring ideas I will use this afternoon to revise my plans.”
“The
specific retail forum made it great and the small size and networking made it
work
beautifully.”
“Every year better than before. The most relevant conference I’ve attended yet.
I’ll be back.”
ACCOMMODATIONS
Register
Today
On-line,
Phone
-
619-423-2050
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