The Retail Advertising & Marketing Association (RAMA) is a trade association of retail marketing and advertising professionals, plus their counterparts on the agency, media and service-provider sides of the business. RAMA is a division of the National Retail Federation, the world's largest retail trade association.

RAMA is the producer of the world-famous Retail Advertising Conference (RAC), the largest single gathering of retail marketing and advertising executives in the industry today.

RAMA also is sponsor of the RAC Awards Competition, the industry's most prestigious creative contest for retail broadcast and print advertising.

Mission Statement

RAMA, the Retail Advertising & Marketing Association, is dedicated to helping retail marketers, and those who support and serve them, to gain knowledge and skills required to move upward and onward in their careers and to enjoy the experience of networking with peers and industry stars.

Membership to this exclusive group of professionals opens doors to a whole new networking experience. There is a unique feeling among RAMA members and at the RAC. Whether at the conference or in daily contact, you’re always among friends. Don’t hesitate..sign up today! Benefits of membership include:

• COMING SOON! NEW! CONSUMER RESEARCH: A free, customized report on your marketplace. This snapshot of your competition or customers will provide you with important information regarding your business. It’s one of the new benefits RAMA is working on to bring even more value to your membership.
  
  
• RAC DISCOUNT: Discounted registration fees for the annual Retail Advertising Conference. This benefit alone more than repays membership fee.
  
  
• RAMA DIRECTORY: A complete listing of RAMA members and suppliers. Includes name, title, and contact info, including e-mail addresses.
  
  
• RAMA MEMBERSHIP PROFILE: An annual report that delivers a profile of RAMA membership including company, job title, education level, and salary information.
  
  
• VALUABLE DISCOUNTS: On rental cars, shipping services and subscriptions.
  
  
• STORES MAGAZINE: A monthly publication devoted to retail news and trends as well as notification of conferences and meetings.
  
  
• RETAIL INDUSTRY INDICATORS: An annual publication of statistical information about employment, sales, economic activity, holiday season results, job growth, inventory matters and more on both regional and national levels.
  
  
• RETAIL SALES OUTLOOK: A quarterly economic outlook written by NRF’s Chief Economist, this newsletter reports on industry sales and provides insights for the future (via email).
  
  
• PROACTIVE GOVERNMENT RELATIONS: Our parent company, the National Retail Federation works for the creation of sound public policy on issues affecting retail ranging from privacy; to internet retailing and e-commerce; to taxes and trade, minimum wage and health care reform. RAMA's partnership with NRF brings a political voice in Washington ensuring issues involving marketing and advertising will be fostered and represented by the presence of NRF staffers on Capitol Hill.
  
  
• WASHINGTON RETAIL INSIGHT: Weekly update on public policy issues, via e-mail.
  
  

Types of Membership

• Individual Membership: Entitles you to all RAMA benefits and discounts. Dues: $125 annually.
  
  
• Corporate Membership: Entitles each RAMA member from your company to receive the membership discounts. You designate the 3 RAMA members from your company who will receive the monthly mailings. To register for corporate membership, simply complete the membership application and on a separate sheet of paper supply us with the names of the other members with their titles, phone numbers and email addresses. Dues: $875 annually.

Corporate memberships are available. Certain restrictions apply. Contact Peter Perweiler at RAMA, 202.661.3052, for more details, or e-mail him at PerweilerP@rama-nrf.com.

If you would like a sign up for membership please complete the membership form and e-mail it to RAMA.