This is RAMA: a Profile of You and our Members.
We thought you would like to know more about your fellow RAMA members. Many of you participated in the recent survey we conducted through our website. Thank you. We were impressed with the response rate...it was more than enough to be projectable - with, we feel, a high degree of accuracy.
We asked for all of the important personal data: where you work (company type); job title; age; education; gender; length of career; length in present position; income level; do you influence the purchase of advertising products and services; is advertising produced in-house, outside or both.
There were no real surprises. We are fairly young - 74% of us are between 31 and 50. Yet, 68% of us have worked in the industry for 15 years or more. We are well educated - 83% have at least an undergraduate degree; we are slightly apt to be female, 51% than male, 49%; and thankfully, we earn a good living - 49% over 100K.
All of the details are listed below. Enjoy.
| Type of Company | |
|
Retail Companies |
Percentage of RAMA |
| Apparel Specialty Store | 3% |
| Department Store 1B+ | 6% |
| Department Store under 1B | 2% |
| Direct Marketer | 1% |
| Drug Store (new category) | 2% |
| E-retailer (new category) | 1% |
| Home Furnishing | 2% |
| Home/Hardware Store | 2% |
| Mass Merchandiser | 2% |
|
Shopping Center |
8% |
| Specialty Store | 8% |
| Other Retailer | 8% |
|
Grand Total Retailer |
45% |
|
Media Companies |
|
| Newspaper | 25% |
| Outdoor | 5% |
| Radio | 1% |
| Television | 2% |
|
Grand Total Media |
33% |
|
Retail Partners |
|
| Advertising Agency | 14% |
| Consultant | 4% |
| Graphics Design Firm (new category) | 2% |
| Supplier/Manufacturer | 2% |
|
Grand Total Retail Partners |
22% |
| Titles | Percentage of RAMA members 2001 |
| Account Supervisor/Executive | 20% |
| Art Director | 2% |
| Copy Director/Manager | 2% |
| Creative Director/VP-Creative | 6% |
| Director (Mktg, Adv, Sls Promo) | 28% |
| President/CEO | 9% |
| Sales Director | 9% |
| Senior/Executive VP | 1% |
| VP (Mtkg. Adv, Sls Promo) | 18% |
| Other | 5% |
| Products/Services |
|
| Advertising Traditional Electronic (internet) |
60% 39% |
| Creative Services | 57% |
| Market Research | 55% |
| Promotional Products | 53% |
| Printing | 48% |
| Direct Mail Services | 45% |
| Photography | 36% |
| Other Products | 33% |
| Color Separation | 27% |
| Electronic Equipment | 26% |
| Advertising Produced | |
| In-House | 34% |
| Agency | 20% |
| Combination of both | 46% |
| Years with present company | |
| 1-4 years | 49% |
| 5-9 years | 22% |
| 10-14 years | 7% |
| 15-19 years | 12% |
| over 20 years | 10% |
| Years
in advertising and marketing |
|
| 1-4 years | 4% |
| 5-9 years | 13% |
| 10-14 years | 15% |
| 15-19 years | 20% |
| over 20 years | 48% |
| Level of education | |
| Post-Graduate Dregree | 21% |
| Undergraduate Degree | 62% |
| Other (Art school, etc.) | 16% |
| Age | |
| 20-30 years | 4% |
| 31-40 years | 37% |
| 41-50 years | 37% |
| 51-60 years | 18% |
| 61 years and over | 4% |
| Gender | |
| Female | 51% |
| Male | 49% |
| Salary Range | |
| $30,000 - 40,000 | 2% |
| $40,001 - 50,000 | 3% |
| $50,001 - 75,000 | 19% |
| $75,001 - 100,000 | 27% |
| over $100,001 | 49% |