Winner
Target
"Super Target Magazine Insert"
DIRECT MAIL
STORE CREDITS: John Mayhew
WRITER: Jeff Mueller
ART DIRECTOR: Ann Peterson
CREATIVE DIRECTOR: Steve Sikora
AGENCY CREDIT: Design Guys
PHOTOGRAPHER: John Reed Forsman

Finalists
Target
"Super Target It's Ready" Grand Opening Direct Mailer
DIRECT MAIL
STORE CREDIT: John Mayhew, Eric Erickson
WRITER: Laura Barnes
ART DIRECTOR: Aurica Green, Matt Braddock
CREATIVE DIRECTOR: Joe Alexander
AGENCY: The Martin Agency
PHOTOGRPAHERS: Jason Giblin Hindley, Edmund Jones

Direct Marketers L.L. Bean
"Pointer"
TELEVISION
STORE CREDITS: L.L. Bean
WRITER: Lyle Wedemeyer
ART DIRECTOR: Jim Henderson
CREATIVE DIRECTOR: Jim Henderson, Tom Kelly
AGENCY: Martin/Williams
PRODUCTION: Ritts-Hayden
DIRECTOR: Luca Decarlo
AGENCY PRODUCER: Stan Prinsen

Honorable Mention

Target
"Pans Across America Truck"

Lands' End
"Outerwear"

Peter Glen Award For Public Service | Best Of Show | Department Stores | Mass Merchandisers
Transportation | Electronics | Apparel Specialty | Other Specialty Retailers
Other Winners | Shopping Centers | Drug & Grocery Winners