Winners For RAC 2002


MASS MERCHANDISERS

 
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Winner
Target
"Target Town House - Gift Bag"
INNOVATION
STORE CREDITS: Target; Ron Anderson, Creative Lead
WRITER: Megan McBurney
ART DIRECTOR: Nora Sadowski
CREATIVE DIRECTOR: Minda Gralnek
AGENCY CREDIT: Target Corporation
PHOTOGRAPHERS: Earl Kendall, Terry Doyle

 


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Winner
Target
"Small Space Ads Campaign"
MAGAZINE
STORE CREDITS: Target; Minda Gralnek (CD)
WRITERS: Adam Alshin, Donnell Johnson
ART DIRECTOR: Jason Musante, Aaron Alden, Jessica Sbarsky
CREATIVE DIRECTOR: Logan Wilmont, Ucef Hanjani
AGENCY CREDIT: Kirshenbaum Bond & Partners
PHOTOTGRAPHER: James Wojick

 


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Winner
Target
"March Grand Opening Event Giveaway and Direct Mailer"
INNOVATION
STORE CREDITS: Target; Eric Erickson,
Karen Lokensgard, Mike Rice, Steve Chirhart
WRITER: Steve Chirhart
ART DIRECTOR: Mike Rice
CREATIVE DIRECTOR: Eric Erickson
AGENCY CREDIT: Target Corporation
PHOTOGRAPHER: Mike Haber

 

 


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Winner
Target
"Michael Graves Chopsticks"
NEWSPAPER
STORE CREDITS: Target; Maureen White (CD),
Lucy Winter (CM)
WRITER: Jay Theige, Jay Kaskel
ART DIRECTOR: John Moes
CREATIVE DIRECTOR: Steven Sikora
AGENCY CREDIT: Design Guys
PRODUCTION CREDIT: John Moes

 



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Finalist
Target
"Spotted"
TELEVISION
STORE CREDIT: Target, Minda Gralnek
CREATIVE DIRECTOR: Amie Valentine
ART DIRECTOR/CREATIVE DIRECTOR: Dave Peterson
AGENCY: Peterson Milla Hooks
PRODUCTION: Believe Media
DIRECTOR: Floria Sigimondi
BROADCAST PRODUCER: Gary Tassone

 

 

   


Finalist
Big Lots
"Closeout Envy"
TELEVISION
STORE CREDITS: Big Lots, Inc., Kent Larsson, Pat Curry
WRITER: Neil Widerschein
ART DIRECTOR: Karl Sili
CREATIVE DIRECTOR: Neil Winderschein
AGENCY CREDIT: SBC Advertising
PRODUCTION CREDIT: Flying Fish Productions

 

 

 

   


Finalist
Target
"Summer Entertaining Press Kit"
INNOVATION
STORE CREDIT: Target; John Mayhew, Eric Erickson
WRITER: Susan Bonne
ART DIRECTOR: Sharon McKendry, Cheryl Watson
CREATIVE DIRECTOR: John Mayhew
AGENCY: Graphiculture
PHOTOGRAPHERS: Patrick Fox (full page),
Leo Tushaus (outlines)

 


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Finalist
Target
Start Something "Little Voices"
TELEVISION
STORE CREDIT: Target; Karen Lokensgard, Eric Erickson
WRITER: Nate Morley
ART DIRECTOR: David Richardson
CREATIVE DIRECTOR: Dave Peterson
AGENCY: Peterson Milla Hooks
PRODUCTION: Production Company, Artist Company
DIRECTOR: Gregory Maya

 

   


Finalist
Target
"Star Power/Tina Turner"
TELEVISION
STORE CREDITS: Target; Maureen White, Creative Director; Linda Colbert, Broadcast Production Lead
WRITER: Amie Valentine
ART DIRECTOR: Dave Peterson
CREATIVE DIRECTOR: Dave Peterson
AGENCY: Peterson Milla Hooks
PRODUCTION: Gary Tassone

Honorable Mentions
Target
"Micahel Graves Towel a la Mode" (total of 5 ads)

 

 

 

   


Winner
Target
"Club Wedd Plunge Registration Kit"
DIRECT MAIL
STORE CREDITS: Target; Maureen White (CD), Lucy Winter (CM)
WRITER: Eric Luoma, Megan McBurney
ART DIRECTOR: Sarah McNerney
CREATIVE DIRECTOR: Maureen White
AGENCY CREDIT: Target Advertising
PHOTOGRAPHERS: Janet Berge; Howard Schatz, Kevin White

 


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Winner
Target
"Club Wedd Plunge Spot"
TELEVISION
STORE CREDITS: Target; Maureen White (CD), Sarah McNerney (CL)
WRITER: Eric Luoma
ART DIRECTOR: Sarah McNerney
CREATIVE DIRECTOR: Maureen White
AGENCY CREDIT: Target Advertising
PRODUCTION CREDIT: Ardi Krammer

 

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Winner
Target
"Club Wedd Campaign"
MULTI-MEDIA
STORE CREDITS: Target; Maureen White (CD), Sarah McNerney (CL)
WRITER: Eric Luoma
ART DIRECTOR: Sarah McNerney
CREATIVE DIRECTOR: Maureen White
AGENCY CREDIT: Target Advertising
PHOTOGRAPHERS: Janet Berge; Howard Shatz, Steve Henke, Graham Brown, Kevin White

 

 

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Winner
Target
"Home Décor Coasters"
DIRECT MAIL
STORE CREDITS: Target; Maureen White (CD), Lucy Winter (CM)
WRITER: Amie Valentine
ART DIRECTOR: Sue Kaase
CREATIVE DIRECTOR: Dave Peterson
AGENCY CREDIT: Peterson Milla Hooks
PRODUCTION CREDIT: Sheila Murphy

 


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Finalists
Target
"Target.com Holiday Boradcast Campaign"
TELEVISION
STORE CREDITS: Brad Hartmann, Eric Erickson
ART DIRECTOR: Dave Peterson
CREATIVE DIRECTOR: Dave Peterson, Amie Valentine, Associate C.D.
AGENCY: Peterson Milla Hooks
PRODUCTION: Production Co./Twist
DIRECTOR: Joe Schaak

 

   


Wal-Mart
"Holiday Kids"
TELEVISION
STORE CREDITS: Wal-Mart Stores; Randy Curtis, Shannon Shoptaw
WRITER: Janel Naaf
ART DIRECTOR: Steve Spence
CREATIVE DIRECTOR: Kirk Kirkpatrick
AGENCY CREDIT: Bernstein-Rein Advertising
PRODUCTION CREDIT: Stonecore Films; Norry Nivens, Director

 

 

 

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Target
"Smoothie Operator Home Décor"
CATEGORY
STORE CREDIT: Target; Maureen White, C.D., Lucy White, CM
WRITER: Amie Valentine
ART DIRECTOR: Sue Kaase
CREATIVE DIRECTOR: Dave Peterson
AGENCY: Peterson Milla Hooks
PRODUCTION: Sheila Murphy

 


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Shopko
"Tricky Turkey, Tightwad, Biggest Fan"
RADIO
STORE CREDITS: Shopko
WRITER: "Tricky Turkey", "Biggest Fan"-Brian Cusac,
"Tightwad"-Jessica Jensen
CREATIVE DIRECTOR: Steve Platto, Stephan Pytel
AGENCY CREDIT: Campbell-Ewald Advertising
PRODUCTION CREDIT: Radio Ranch

 


   



 

Honorable Mention

Big Lots, Inc.
"The Converts"

Target
"Linticular Postcard Bowling Guy"

 

 

Peter Glen Award For Public Service | Best Of Show | Department Stores | Mass Merchandisers
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