Winner
Sprint PCS Service
"Charo, How Are The Kids, Tornado"
TELEVISION
TORNADO-
STORE CREDITS: Sprint PCS
WRITER: Kammie McArthur; Charo and
How Are The Kids: Mark Sweeney
ART DIRECTOR: Jason Busa; Charo and
How Are The Kids: Erin Alvo
CREATIVE DIRECTOR: Mike Mazza
AGENCY CREDIT: Publicis & Hal Riney
AGENCY PRODUCER: Avatar Krammer
PRODUCTION COMPANY: Headquarters
CHARO AND HOW ARE THE KIDS-
STORE CREDITS: Sprint PCS
WRITER: Mark Sweeney
ART DIRECTOR: Erin Alvo
CREATIVE DIRECTOR: Mike Mazza
AGENCY CREDIT: Publicis & Hal Riney
AGENCY PRODUCER: Avatar Krammer
PRODUCTION COMPANY: Headquarters

Winner
Silver Spur
"Smoked Lettuce," Texans, "Food Coma"
NEWSPAPER
STORE CREDITS: Silver Spur
WRITER: Scott Lynch
ART DIRECTOR: Scott Lawson
CREATIVE DIRECTOR: Scott Lynch
AGENCY CREDIT: Nonbox

Finalist
Robert Schmidt D.D.S.
"Rock & Roll Dentist"
INNOVATION
STORE CREDIT: Robert Schmidt, D.D.S.
WRITER: David Henthorne, Ron Foth Jr.
ART DIRECTOR: David Shultz
CREATIVE DIRECTOR: David Henthorne, Ron Foth Jr.
AGENCY: Ron Foth Advertising
PRODUCTION: Ron Foth Advertising

Finalist
Spam Museum
"Like You're Not Curious"
OUTDOOR
STORE CREDIT: Spam Museum
WRITER: Dan Armstrong
ART DIRECTOR: Dustin Black
CREATIVE DIRECTOR: Ross Phernetton
AGENCY: BBDO Minneapolis
PRODUCTION: Colorbrite; Kubin Nicholson

Peter Glen Award For Public Service | Best Of Show | Department Stores | Mass Merchandisers
Transportation | Electronics | Apparel Specialty | Other Specialty Retailers
Other Winners | Shopping Centers | Drug & Grocery Winners