Winner
The Great Indoors
"Decisions Decisions, Progress, Changing Tastes,
Tasteful Price, Before and After"
MAGAZINE
CREATIVE DIRECTOR: Barbara Carmack
SENIOR ART DIRECTOR: Mike Wierzbicki
AGENCY CREDIT: Young & Rubicam Chicago

Winner
DKNY
"DKNY Fall Mailer"
DIRECT MAIL
STORE CREDITS: DKNY
WRITER: Mikael Jansson (Photographer)
ART DIRECTOR: Hans Dorsinville
CREATIVE DIRECTOR: Trey Laird
AGENCY CREDIT: In-House
PRODUCTION CREDIT: Digital Color Concepts (color)

Winner
Ligne Roset
"Le Stle le Vie 2001"
DIRECT MAIL
STORE CREDITS: Ligne Roset-USA
WRITER: Ligne Roset-USA
ART DIRECTOR: Various team members
CREATIVE DIRECTOR: Art Found Co.
AGENCY CREDIT: Art Found, Germany
PRODUCTION CREDIT: Fred Furer-Switzerland,
Printed by Weber-Switzerland

Winner
Skousen (own brand ARDO)
"ARDO Campaign"
NEWSPAPER
AGENCY CREDIT: Scanad, Aarhus

Winner
Williams Sonoma
"Taste Magazine Series"
INNOVATION
STORE CREDITS: Willams-Sonoma
EDITOR: Andy Harris
DESIGN ASSISTANT: John Jaxheimer
CREATIVE DIRECTOR: Emma Ross
AGENCY CREDIT: Weldon Owen Magazines/John Brown Publishing
PRODUCTION CREDIT: Production Director-Terri Bell

Finalist
Build-A-Bear Workshop
"Love is…The Stuff Inside"
DIRECT MAIL
WRITER: Staci Alfermann
ART DIRECTOR: Diane Ressel
CREATIVE DIRECTOR: Bev Schofield, Sharon Box
AGENCY: Build-A-Bear Workshop; Adrienne Weiss Corp.
PRODUCTION: Quebecor Sayers

Finalist
Build-A-Bear Workshop
"Give Good Stuff"
DIRECT MAIL
WRITER: Sharon Box/Bev Schofield
ART DIRECTOR: Diane Ressel
CREATIVE DIRECTOR: Bev Schofield, Sharon Box
AGENCY: In-House; Build-A-Bear Workshop; Adrienne Weiss Corp.
PRODUCTION: Jerome Group

Finalist
Build-A-Bear Workshop
"Prepare Your Bear with Great Summer Wear"
DIRECT MAIL
WRITER: Staci Alfermann
ART DIRECTOR: Diane Ressel
CREATIVE DIRECTOR: Bev Schofield
AGENCY: In-House; Build-A-Bear Workshop; Adrienne Weiss Corp.
PRODUCTION: Jerome Group

Finalist
Build-A-Bear Workshop
"Build a Party"
DIRECT MAIL
WRITER: Staci Alfermann, Sharon Box
ART DIRECTOR: Diane Ressel
CREATIVE DIRECTOR: Bev Schofield, Sharon Box
AGENCY: Out of the Box Creative Production
PRODUCTION: Jerome Group

Finalist
The Great Indoors
"The Great Indoors Magazine Section"
MAGAZINE
STORE CREDITS: The Great Indoors; Tim White, Kelly Friday
WRITER: Julie Giesen
ART DIRECTOR: Chris Tillman
CREATIVE DIRECTOR: Rena Zito
AGENCY: Gaston Advertising, Inc.
PRODUCTION: Jim Ramos

Finalist
Williams Sonoma
"Fall Mailer"
DIRECT MAIL

Honorable Mention

For Eyes
"Handkerchief"

The Home Depot
"Home Depot Empowerment TV Campaign"

Outdoor Cooking Store
"Vet"

The Sports Authority
"Winter Sports Shop"

The Sports Authority
"Baseball Fact Blade & Color Code Program"

The Home Service Store
"You name the job…we'll do it right."

Peter Glen Award For Public Service | Best Of Show | Department Stores | Mass Merchandisers
Transportation | Electronics | Apparel Specialty | Other Specialty Retailers
Other Winners | Shopping Centers | Drug & Grocery Winners